Without a single focus, every person could come to the video with their own idea of what it's about. This will help you create the story and dialogue that your audience will respond to. You'll want to review data, reviews, and testimonials before you begin your script brief. If your video is for employee or customer retention, you might want a different approach. But what if you're introducing a product or feature? In that case, you'll want to focus your audience on the buyers that are most likely to feel the pain point your product solves. If your video is for brand awareness, you may be broadcasting to a large and diverse audience. Your target audience for your video script can impact: So, before you start developing characters or a brief for your video, you need to figure out who your video is for. This is especially true with video.īecause videos often take more time and investment than an online ad or blog, it's important that your video speaks to a specific audience. Start writing your script, section by section.Īny marketing project is better with the right buyer persona.Choose the main character for your video.

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